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The Holiday Prep List

Fall may have just started, but it's already time to start planning your holiday plan of attack. Here are some important dates, ideas, and tips to get the most from autumn and prepare for what’s next.

Portobello Restaurant in Whistler featuring plated food and wine.

ThanksgivingThu • Nov 25

Thanksgiving allows you to establish a special connection with your guests. You’re not just creating a dining experience, you’re becoming a part of a lifelong memory. Don’t miss this opportunity to make it special.

Launch your experience by
Thursday, Oct 7
Use the Thanksgiving Campaign Tag when creating your experience to surface in Tock marketing
Take deposits or pre-paid reservations to eliminate no-shows.
What to sell

Offer a family-style menu

Include luxury upgrades to up the wow factor. (Truffles, anyone?)

Sell turkeys to go

Whole or carved, cooked or uncooked, with instructions or ready to eat.

Create the entire Thanksgiving feast to-go.

Don't forget to offer upgrades, such as additional sides or batched cocktails.
Sell whole pies, wines from the cellar, pastries for the morning, and more.
Visit to see what’s already selling.

Let’s get your Thanksgiving
experience live now
Boulevard Kitchen & Oyster Bar

Key Dates to Engage Guests & Drive Sales

Create excitement with themed menus, events, and experiences built around special days. Restaurants that launch holiday packages 5-7 weeks ahead of the event had the highest-selling items.

When To Launch
Oct 31HalloweenMon, Sep 20
Nov 25ThanksgivingThu, Oct 7
Nov 29—Dec 6HannukahThu, Oct 10
Dec 25ChristmasSun, Nov 7
Dec 31New Year's EveSun, Nov 14

Don’t lose sales — get your
holiday packages ready early!
Aviary Cocktail Bar New Years Eve with a Trombone player and people drinking cocktails

Create your Holiday Event on Tock

Tock’s culinary-first event platform allows you to easily create and sell your next event side-by-side with your reservations and to-go offerings. Learn more

Animation of how to create an experience and campaign tag with Tock's dashboard tools with The Gage, Chicago as a background of assorted pastries
The Gage
Pro Tips

4 Simple Steps to Create Sell-Out Experiences

It takes as little as 5 minutes for you to create, post and sell a special event on Tock. Here’s how to maximize your sales.

1Decide on Your Event
A general admission holiday party. An elegant pre-fixe soirée with reserved seating. A take-and-bake to-go package. Or All of the above. It’s up to you.
Build buzz: themes, dress-codes and exclusive menu gets guests excited.
2Set Pricing & Quantities
Decide how many tickets or packages you can sell. Let guests amp up the celebration with festive add-ons, whether luxury ingredients or wine pairings.
3Use Campaign Tags
Maximize exposure! Tagged events get additional marketing opportunities for your event in Tock’s holiday roundups, dining guides, search and more. Learn more here.
4Go Live!
You’ll be able to start selling immediately.
What to sell

What Your Guests Are Thinking About Right Now

Timely events and offerings help them stay engaged.

Football season & tailgating
Grill kits, raw cuts, skewers, seasoning salt, marinades, batched drinks, 6-packs of beer; warm cocktail kits
Taking an autumn drive
Pre-packed picnic baskets stuffed with goodies to take on the road
Day trips to wineries, cider mills & farms
Special event wine dinners; meet and greets with chefs and purveyors; unique tasting packages
Getting warm & cozy
Romantic meals for two with heating & easy-to-follow plating instructions; Spotify playlist that can help them bring the ambiance home
No-hassle weeknight dinners
Weekly meal kit subscriptions that give busy families a night off from cooking & meal prep

Need more ideas? We can help...
The Greens on The Rooftop at Pier 17, New York
The Greens on The Rooftop at Pier 17
New York
Fired up

Don’t Wait to Order Your Patio Heaters

Last year, a surge in patio heater purchases left many restaurants out in the cold. Don’t wait until temperatures drop to make sure your outdoor diners stay cozy.

Now’s the time to order:

Patio heaters & fire pits
Yurts, igloos and other outdoor dining structures
Machine washable throws
Space heaters for your host stand
Hatchet Hall, Los Angeles, Whiskey Viles and coccktail on a wooden table
Hatchet Hall
Los Angeles

More Tips & Tricks

Go big on add-ons
Your guests will want to upgrade their experience with celebratory add-ons. Oysters, champagne, or buckets of beer. Make it special.
Kits should be easy and fun
This is worth repeating—make it stress-free and delicious for your guests.
Double up
No need to reinvent the wheel with every holiday. If your special works for Thanksgiving, sell it again on Christmas.
Promote your special experiences
Send targeted marketing emails and post on your social media channels to let your fans know.