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The Winter Prep List

As temperatures begin to warm, many restaurants will see an influx in covers. The spring holidays are a key opportunity to drive revenue to your business.

Key dates for spring

Build an experience, highlight key members of your team, or host an event that will intrigue guests and boost your bottom line.

Women’s History Month — March
Showcase the women shaking up the hospitality industry with a unique offering or collaborative event.
St. Patrick’s Day Weekend — 3/16 & 3/17
Call on your guests to celebrate the Irish with corned beef, braised cabbage, and cold pints.
March Madness
It's one of the most anticipated times of the year for college basketball. Sell seats with prime TV views.
Easter — 3/31
Easter is coming early this year. Get your family-style or prix fixe experience live ASAP.
Passover — 4/22
Guests will celebrate with a Seder at home. Sell brisket, roast chicken, matzah ball soup, and potato kugel to-go.
Mother’s Day — 5/12
It's the busiest day of the year in restaurants. Optimize your dining room for families or small groups.
AAPI Heritage Month — May
This annual celebration recognizes the historical and cultural contributions from Asian American and Pacific Islander communities.

Let’s get your spring holidays
live now.

Tips for a successful spring

1. Upgrade your outdoor space
Dust off the patio furniture, install flower boxes, or invest in those new umbrellas you've been eyeing. It's time to prep your outdoor space.
2. Utilize Tock’s ’Multi-Experience Tables’ feature
Now it's possible to offer that March Madness package alongside a Women Winemaker flight, so you can maximize what sells best and keep your dining room filled.
3. Don’t give no-shows a chance
Utilize prepaid reservations, deposits, or credit card holds to ensure your guests show up.
4. Check in with your staff
Remember to check in with your team amongst the hustle and bustle. Feedback is helpful for your business, and it makes your team feel valued.
5. Make time for spring cleaning
Deep clean your establishment, get organized, and take inventory where necessary.
6. Refresh your marketing materials
Invest in new photos, spruce up your Tock page, and make sure your website is up to date with correct hours and information.

Let’s get your spring holidays
live now.

Real experiences from Tock customers

Get inspiration from your peers.

A celebration of women cheesemakers  •  Beautiful Rind, Chicago, IL
Some of the best cheeses in the world happen to be made by women.
March Madness  •  Hook Hall, Washington, DC
Buckets of beer and big screen TVs.
Spring 2024 Wine Club Party  •  High Camp Wines, San Miguel, CA
Food, flights, pairings, and live music.
Seder Plate Kits  •  Zylberschtein’s, Seattle, WA
Slow-cooked brisket, Seder kits, and coconut macaroons to-go.
Blooms & Bubbly  •  Stanly Ranch, Napa, CA
A heartwarming Mother's Day bouquet making workshop.
Spring Beginnings Dinner  •  Bergerac Bistro, Portland, OR
A nod to the first signs of spring through four courses.
Need more inspiration?
Visit exploretock.com to see what’s already selling.

Let’s get your spring
experience live now.
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