Valentine’s Day is the second most popular date for dining out. According to Restaurant Business, demand for tasting menus soars by 483%, resulting in a check average increase of 14% overall.
Make a memorable impression with unique experiences, add-ons, beverage pairings, and more. Here’s how you can boost potential revenue with Tock.
7 tips for a successful Valentine’s Day at your restaurant
Build an experience, highlight key members of your team, or host an event that will intrigue guests and boost your bottom line.
1. Create an experience reflective of your brand
Make Valentine’s Day memorable for guests by getting creative with what you do best. Unique experiences can increase check averages by 30%.1
2. Update your floor plan for couples
Adding more 2-tops is easy with the Special Days feature. With some couples lingering on Valentine’s Day, set expectations for reservation times at booking.
3. Extend your offerings
February 14 falls on a Friday this year. Consider extending your offerings all week or even through the month.
4. Start selling early
Couples like to lock in Valentine’s Day plans early. The sooner your experience is live on Tock, the better chance you’ll have of selling out.
5. Protect your business against no-shows
Harness Tock’s no-show elimination tools—prepayments, deposits, or credit card holds—to reduce or eliminate lost revenue.
6. Maximize what sells best
Tock’s Multi-Experience Tables (MXT) feature allows you to assign up to five experiences per table, so you can maximize what sells best. On average, our data shows that MXT increases restaurant covers by 11% and revenue by 15%.2
7. Break out the champagne
Luxe upsells like champagne, caviar, and shaved truffles make a romantic evening feel extra special. Data from current Tock customers shows that when offered, 30% of guests purchase add-ons, which can boost check averages by 10%.3
1 On average, MXT increases restaurant covers by 11% and revenue by 15%.
2 Includes customers with POS integration and 50+ booked covers in each booking category; ordinary reservations mean non-experience reservations
330% of guests will purchase an add-on, increasing check averages by 10%.
Have a successful Valentine’s Day.
Inspiration from real restaurants
Businesses on Tock already have their Valentine’s Day experiences live. Get inspired by what’s selling.
Japanese Sweets Art Experience • TONARI by Uroko - Austin, TX
Learn the art of traditional Japanese confectionery.
Valentine’s Day High Tea • Grove 45 - Calistoga, CA
Blend your own teas and enjoy delicate bites.
Galentine’s Day • The Handsome Cab - York, PA
An irreverent costumed girls’ night celebrating ladies on TV.
Till Death Do We Part • Messina Hof Grapevine Winery - Grapevine, TX
Murder mystery dinner party with exclusive wines from the cellar.
Aphro-cheesiacs • Beautiful Rind - Chicago, IL
Cheeses to get you in the mood.
Need more inspiration?
Visit exploretock.com/valentines to see what’s already selling.Let’s get your Valentine’s Day
experience live now.
experience live now.
Need help getting started?
Platform
© 2025 Tock, LLC
Explore Tock ®