Resources to help you run a better business.

Articles

Transform your reservation page into a full-fledged sales engine

It is incredibly easy to take that private dining room that goes unused on a Wednesday night, create an event, and start selling it. This drives revenue on the top line and profits to the bottom line. Don’t wait for events to happen, create them.

5 tips for creating your most successful event yet

Special events are a great opportunity to drive revenue, bring new guests to your space, and show-off what makes your product so unique. Here are a few simple steps to help you get organized, optimize sales, and provide the best in hospitality.

How to check if you are overpaying for OpenTable.

There’s about a 40% chance that you have coded your website incorrectly and OpenTable is overcharging you for your monthly per-diner fees. How do we at Tock know this? Read on! If you’ve made this error we’ll save your restaurant money immediately.

Quick tips for email marketing

Guest email marketing is a great way to reach your guests and build an audience, while increasing booking and revenue. Using MailChimp is easy to do. You can do it on your terms–when you want and where–and you get to use your voice.