- No shows for V-Day → Secure a deposit
Valentine’s Day is one of the highest days for no-show offenders. Protect your restaurant’s bottom line by requiring a deposit for booking. Requesting even a small deposit during the reservation process can help reduce no-shows up to three-percent.
- Couples only celebrations → Share the love to all
Who says Valentine’s Day has to be reserved for couples? Extend the love this season with experiences and events for all to enjoy. Invite couples with kids for a family-friendly V-day themed lunch or dinner. Feature a cocktail experience at the bar for an intimate singles celebration. Or, drive customers the weekend leading up to the holiday for a special Galentine’s weekend brunch with champagne and mimosa packages or an anti-Valentine’s Day communal dinner.
- One prix-fixe menu to sell → Add on experiences
While promoting higher ticket prix-fixe menus can help increase profits overall, the buck generally stops there. Get ready for Valentine’s Day by including romantic add-ons to increase revenue, including flowers for the table, a special champagne toast, or even chocolates to-go for an added fee.
- Lingering tables → Timed reservations
With ambient restaurant environs paired with the most romantic day of the year, couples have a higher chance of lingering at the table. But slower turnovers translate to less profit. Timed reservations are always an option. Communicate policies, including time limits, on your Tock reservation page and when guests arrive so expectations are clear for both parties.
Read more tips on our Winter Prep List.