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Holiday Restaurant Promotions: Crafting Memorable 4th of July Experiences

Cover Image for A blueberry cake covered with powdered sugar.
By Tock Staff

The 4th of July is a time when friends and families come together to celebrate our country’s independence. What better way to enhance the festive spirit than by offering unique experiences from your restaurant? In this blog post, we will explore why restaurants should consider creating 4th of July experiences to cater to the holiday crowd.

Food and Beverage Favorites

We all know that the 4th of July is synonymous with family, fireworks, and tons and tons of food. The most iconic food staple of the holiday? It goes to the humble hot dog. In fact, it is estimated that Americans consume a staggering 150 million hot dogs on Independence Day alone. Consider offering a special hot dog menu with unique toppings and flavors to cater to this fan favorite.

California’s The Farmhouse at Ojai is doing just that for their special, pre-paid 4th of July celebration. There, they will offer an incredible barbeque feast featuring hot dogs, of course, plus hamburgers, veggie burgers, BBQ chicken, pulled pork, and more. And for the kids, there will be carnival games, face painting, caricature drawings, and balloon twisting.

Fireworks and Celebratory Atmosphere

It’s a fact that Americans love fireworks. Each year, over $1 billion dollars is spent on fireworks, lighting up approximately 200 million pounds of pyrotechnic joy across the country. Capitalize on this enthusiasm by offering a fireworks viewing party or by reserving a prime spot for your customers to witness nearby parades.

To capitalize on their local parade celebration, Be Bubbly in Napa is selling front-row tickets to the 4th of July parade. The parade will also be celebrating Napa’s 176th birthday.

Boost in Travel and Customer Footfall

The week leading up to the 4th of July is typically the busiest travel week of the year. Millions of Americans venture more than 50 miles from home to celebrate the holiday. By offering unique 4th of July experiences, you can serve both local residents and tourists. Plus with Tock’s prepaid option, restaurants can better plan and staff for the crowds that come.

FLX Table in Geneva, New York, is offering a unique spin on the traditional 4th of July celebration in the form of a prepaid, five-course prix fixe dinner and wine pairing.

Additionally, since so many people are heading to celebrations with their loved ones, make sure you cater a few offerings to them as well. Perhaps create an ultimate take-home feast, complete with BBQ favorites and all the fixings, or prepare a few bottles of wines to go, perfect for enjoying under the fireworks.

For a third year in a row, Chicago’s Hewn Bakery is offering a special pick-up, including blueberry German cakes and empanadas, ready to be enjoyed at their local Independence Day parade.

The 4th of July presents a fantastic opportunity for restaurants to offer unique experiences that tap into the holiday spirit. Embrace this chance to showcase your creativity, culinary expertise, and commitment to customer satisfaction this holiday.

For additional inspiration, check out what these Tock customers are offering this 4th of July:


Celebrate the 4th of July with a bang! Add your Independence Day offerings on Tock today. Check out our Help Center to get started.

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