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6 strategies to get your restaurant discovered in 2024

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By David Wigder

Essential restaurant marketing strategies to put your business on the map.

In an increasingly digital world, the foundation of any successful hospitality business lies in the ability to be discovered in a crowded marketplace. A 2024 consumer study conducted by Tock suggests that restaurant discovery happens across a wide range of platforms and channels. Now, more than ever, it’s essential to harness marketing strategies that reach audiences where they are, and inspire individuals to choose your business. This blog will take you through six tactics to boost discoverability.

Activate word of mouth marketing. It’s an essential strategy, and yet, it’s often overlooked. Hospitality businesses can be proactive when it comes to transforming existing guests into vocal advocates of their brand. One way is to create memorable experiences. This among other strategies can inspire conversations and motivate guests to recommend your business to others.

Extend your storefront online. Your website and online presence should act as a digital front door, inviting potential diners to discover and explore what you have to offer. There are many ways to showcase your brand across digital channels, including using an authentic voice and optimizing for local SEO.

Turn Google into a virtual billboard. Take advantage of Google Business Profile to enhance your visibility with potential guests who are actively searching for their next dining experience.

Enable reservations across the web. Tock’s all-in-one reservation platform includes key integrations and partnerships that place your business directly in the path of potential guests. These include Reserve by Google, Instagram, Michelin, and The Infatuation.

Utilize social media to build a community. Connect with your audience and engage with the community to ensure your brand is top of mind. There are several ways to do this, including showing a behind-the-scenes look.

Take advantage of emerging technologies. As we peer into the future, it’s clear that emerging technologies like ChatGPT and AI are beginning to play a role in how potential guests discover new experiences. Stay ahead of these trends and understand how to leverage them.

To dive deeper into each of these strategies and discover detailed steps, potential costs, and efforts required to implement them effectively, download our whitepaper. “Show Up Where It Matters” offers a comprehensive view of how guests discover restaurants today and an in-depth guide designed to navigate the complexities of the current landscape and position your business for success.

Download the guide

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