More than just a reservation system.
Powerful reservations and events
Offer free reservations alongside premium tastings
Display everyday reservations alongside premium tastings, private estate tours, and winemaker dinners, all in the same, easy-to-manage place.
Sell more through add-ons
Offer add-ons like premium tastings, accompanying bites, or even a club membership at the time of making a reservation.
Wineries on Tock have reduced no-show rates to less than 1%.
Customer relationship management
Know guest preferences, previous visits, and membership details before they even walk through the door.
Multi-property knowledge sharing
Let guest information flow as freely as the wine you pour—between team members, tasting rooms, and properties.
Smart Groups New!
Automatically apply club member discounts and grant VIP access to your most valuable guests with Smart Groups.
From the world's best to boutique wineries–Tock is trusted across the globe.
Elevated guest experience
Tock runs 24/7 so you don’t have to
Guests can book on their own time—when they want, where they want, on any device.
A reservation experience as refined as your wine
Sophisticated, modern, and representative of your brand.
A reservation goes far beyond selecting a date and time. Allow your guests to customize their experience by selecting special tastings, add-ons, and anything else you have to offer.
Comprehensive WineDirect integration
WineDirect Integration gives you even more power
Seamlessly integrated, WineDirect and Tock provide the deepest customer insights and increases your tasting room sales so you can focus on offering world-class hospitality.
Platform-to-platform data sync
Tock reservations and purchases are automatically synced in WineDirect—enabling you to track and understand the lifetime value of each guest.
Auto-application of member benefits
Automatically apply discounts and grant VIP access to your most valuable guests through Tock’s real-time application of WineDirect club member benefits.
Plans and pricing
No hassle, no hidden fees, and 24/7 support. We can’t wait to show you around.