Steer Day 2027 VIP Experience: 81st Annual Brown Palace Tradition
Eighty-one years on, the tradition is still going strong. The Steer Day VIP Experience offers the most exclusive way to enjoy the 81st Annual Steer Day at The Brown Palace Hotel, with a front-row seat to one of Denver's most iconic moments.
VIP guests enjoy reserved space in the Atrium for the ceremonial red-carpet arrival of the National Western Stock Show's Grand Champion Steer and Grand Reserve Steer, a moment The Brown Palace has proudly hosted since 1945. The experience includes a professional photograph with the steer as a keepsake of the occasion.
The celebration continues with a curated brunch buffet and open bar, featuring specialty Pendleton Whisky cocktails alongside brunch classics. VIP admission includes priority access, premium hospitality, and an experience designed to be savored. Space is limited and advance tickets are required.
Event Guidelines
For the safety of guests and animals, petting the steers is not permitted.
Professional photography is included with the VIP experience. Timing and logistics will be managed by our event team.
As this is a live-animal event, all interactions are subject to the steers' comfort and their handlers' discretion.
For more than eight decades, Steer Day at The Brown Palace has stood where Western heritage meets timeless hospitality. The VIP Experience puts you right at the heart of it.
More information
Party size
1 ticket