All the benefits of General Admission Plus Exclusive Perks:
Early entry — access the property at 11 AM (one hour before GA)
Entry to the climate controlled barn loft overlooking the fair
Private complimentary bar featuring exclusive reserve and cellar selections to loft
Catered grazing stations
Custom VIP tote bag, tumbler, and additional event swag
Drawing inspiration from the renowned Game Fairs of the UK, The East End Fair brings the essence of country tradition, exquisite wine, and field sports to the heart of Virginia. Hosted at our private equestrian grounds near Keswick, this event offers a unique celebration of Virginia's wine country. Join us for a day filled with excitement and enjoyment, featuring:
Local Libations
Sample an array of wines from six distinguished Virginia wineries, alongside craft beer, cider, and selections from Virginia Distillery. Don't miss the delicious beverages from Keswick Hall’s truck!
Keswick Hunt Club
Experience the thrill of a live hunt and hound demonstration, showcasing the rich traditions of the hunt.
Boar's Head Outfitters
Enhance your skills with engaging axe throwing and archery experiences, perfect for both beginners and seasoned enthusiasts.
Live Music
Enjoy the sounds of two outstanding bands performing throughout the day, adding to the vibrant atmosphere of the fair.
Food Trucks
Delight in seasonal dishes from beloved local vendors, offering a taste of the region's culinary delights.
Vendor Fair
Browse a variety of outdoor lifestyle products and heritage brands while enjoying a wide selection of country lawn games.
The East End Fair is more than just an event—it’s a celebration of Virginia’s land, heritage, and lifestyle, showcasing the best of wine, field sports, and tradition.
Join us for the Inaugural East End Fair and become part of a new Virginia tradition!
Private Events
If you are interested in learning more about our offerings, please fill out the request form and we will contact you to discuss details.
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The East End Fair - VIP Admission at Southwest Mountains Vineyards is sold out.