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Why Tock?

Tock is changing the way restaurants, wineries, and culinary event organizers operate. With over 500 combined years of industry experience and knowledge, our team is here to champion your business at every stage.

A group of people mingling and enjoying drinks on a patio at dusk.

Our mission

To empower hospitality providers with the tools needed to build successful businesses and deliver exceptional experiences.

Our vision

A world in which innovation, craft, and technology unite to create a thriving hospitality industry.

What can you do with Tock?

  • Drive revenue

    Reservations, tasting menus, event ticketing, and takeout. Sell it all in one easy-to-use place.

  • Fill more seats

    Utilize features that drive demand when you need to and turn tables when you want to.

  • Manage service your way

    Customizable table management and automation tools mean you can be as hands-on—or off—as you want.

  • Turn guests into regulars

    Easy-to-use guest tags and outreach create magical moments that keep guests coming back.

  • Achieve more with high-touch support

    Manage and grow your business at every stage with data-driven insights and best-in-class support.

  • Ready to get started?

    Request a demo
  • Origin

    Tock was created in 2014 by Nick Kokonas, a restaurateur who was tired of funneling money to third-party booking companies. On a mission to take back control of his own restaurants, Kokonas worked with a small team of engineers to build and test a ticketing system at his own restaurant. It was a massive success, and the company has continued to grow and innovate ever since.

  • Tock today

    What was once a scrappy start-up has grown into a thriving business of engineers, designers, innovators, and hospitality professionals who are passionate about helping business owners and entrepreneurs. Today, Tock is proud to partner with Squarespace to champion the hospitality industry.

Tock’s office with people meeting in a conference room through glass walls in the background.
  • The team

    We’re helping businesses run better businesses. How? With transformative and easy-to-use software that challenges the status quo—dramatically for the better.

Tock employees working at a communal table. In the background someone is walking up the stairs.

  • 20M+

    Guests use Tock to book amazing experiences.

  • 7000+

    Restaurants, bars, pop-ups, wineries, distilleries, and venues.

  • 500+

    Years of collective hospitality experience working to make the industry better every day.

What will you do with Tock?

Russell Jackson - Reverence
I'm proud to be on Tock. It's without a doubt the smartest business decision we could have made.
Russell JacksonChef/Co-owner
Reverence • New York
David Skinner - Eculent
In this new restaurant economy, every penny counts. Tock's made a positive impact on our bottom line. We've decreased no-shows and increased revenue streams.
David SkinnerChef/Owner
Eculent • Houston

Let's Chat

Schedule a demo. We can discuss your needs and show you how Tock can help your business.