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Reservations for the tasting room & beyond

Power your winery, drive revenue, and deliver exceptional hospitality with Tock’s all-in-one reservation and event platform.

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An image of a field with sprawling rows of grape vines that lead to a lone house in the distance framed by a blue sky sit in the upper left of a collage of images. To the right there is an image cropped in on four hands clinking glasses of sparkling wine. Layered on top of this image is a tablet view of Tock’s dashboard screen with a bar graph, pie chart and notes.

Do more with Tock

  • Sell more wine

    Reservations, premium tastings, estate tours, and events. Sell it all in one easy-to-use place.

  • Drive demand

    Utilize features that boost covers when and where you need to, from the tasting room, to the patio, and beyond.

  • Manage your tasting room your way

    Customizable service management and automation tools mean you can be as hands-on—or off—as you want.

  • Turn guests into regulars

    Seamlessly capture and use guest preferences to craft memorable experiences.

  • Achieve more with high-touch support

    Manage and grow your business at every stage with data-driven insights and best-in-class support.

  • Ready to get started?

    Request a demo
Sawtooth Winery - Rustic winery with countryside vineyard in the background

Everything your winery needs—and more

Tock has all of the essential tools and technology, but with the control to fine-tune and customize service to suit your needs.

  • Reservations your way

    Tock offers a blend of free, deposit, and prepaid reservations, so you can sell out events and eliminate no-shows.

  • Increase sales

    Display everything you have to offer, including winemaker dinners, ticketed events, club member pickups, and exclusive access.

  • Showcase your brand

    Give your guests a beautiful booking experience that puts your brand at the forefront. Upload photos, drop in your origin story, and add custom descriptions to all offerings.

  • Streamline operations

    Get a holistic view of your entire operation with insightful reporting and automations.

  • Ensure commerce integrations

    Reservations and purchases are synced in real time from Commerce7, WineDirect, and more, making it easy to access guest data.

  • Know your guests

    Robust profiles with preferences, history, and dietary restrictions make it easy to surprise and delight your guests.

  • Convert visitors into club members

    Utilize tools, tags, and chits to deliver exceptional hospitality that keeps guests coming back and buying wine.

  • Request a demo

From the experimental to the traditional, Tock is trusted by thousands of wineries around the globe.

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Resources to run a better business

  • The Restaurant Playbook for Profitable Holiday Experiences

    Read More
  • Cover Image for Deck the Halls and Fill the Seats: Eight Restaurant Strategies for Holiday Success.

    Deck the Halls and Fill the Seats: Eight Restaurant Strategies for Holiday Success.

    Read More
  • Cover Image for How Kalahari Resorts & Conventions Drove Over 25K Covers Using Tock

    How Kalahari Resorts & Conventions Drove Over 25K Covers Using Tock

    Read More

Let's Chat

Schedule a demo. We can discuss your needs and show you how Tock can help your business.

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