Do more with Tock
Sell more wine
Reservations, premium tastings, estate tours, and events. Sell it all in one easy-to-use place.
Utilize features that boost covers when and where you need to, from the tasting room, to the patio, and beyond.
Manage your tasting room your way
Customizable service management and automation tools mean you can be as hands-on—or off—as you want.
Turn guests into regulars
Seamlessly capture and use guest preferences to craft memorable experiences.
Achieve more with high-touch support
Manage and grow your business at every stage with data-driven insights and best-in-class support.
Ready to get started?Request a demo
Everything your winery needs—and more
Tock has all of the essential tools and technology, but with the control to fine-tune and customize service to suit your needs.
Reservations your way
Tock offers a blend of free, deposit, and prepaid reservations, so you can sell out events and eliminate no-shows.
Display everything you have to offer, including winemaker dinners, ticketed events, club member pickups, and exclusive access.
Showcase your brand
Give your guests a beautiful booking experience that puts your brand at the forefront. Upload photos, drop in your origin story, and add custom descriptions to all offerings.
Get a holistic view of your entire operation with insightful reporting and automations.
Ensure commerce integrations
Reservations and purchases are synced in real time from Commerce7, WineDirect, and more, making it easy to access guest data.
Know your guests
Robust profiles with preferences, history, and dietary restrictions make it easy to surprise and delight your guests.
Convert visitors into club members
Utilize tools, tags, and chits to deliver exceptional hospitality that keeps guests coming back and buying wine.Request a demo