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Reservations for the tasting room & beyond

Power your winery, drive revenue, and deliver exceptional hospitality with Tock's all-in-one reservation and event platform.

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An image of a field with sprawling rows of grape vines that lead to a lone house in the distance framed by a blue sky sit in the upper left of a collage of images. To the right there is an image cropped in on four hands clinking glasses of sparkling wine. Layered on top of this image is a tablet view of Tock’s dashboard screen with a bar graph, pie chart and notes.

Do more with Tock

  • Sell more wine

    Reservations, premium tastings, estate tours, and events. Sell it all in one easy-to-use place.

  • Drive demand

    Utilize features that boost covers when and where you need to, from the tasting room, to the patio, and beyond.

  • Manage your tasting room your way

    Customizable service management and automation tools mean you can be as hands-on—or off—as you want.

  • Turn guests into regulars

    Seamlessly capture and use guest preferences to craft memorable experiences.

  • Achieve more with high-touch support

    Manage and grow your business at every stage with data-driven insights and best-in-class support.

  • Ready to get started?

    Book a demo
Sawtooth Winery - Rustic winery with countryside vineyard in the background

Everything your winery needs—and more

Tock has all of the essential tools and technology, but with the control to fine-tune and customize service to suit your needs.

  • Reservations your way

    Flexible reservations with a No-Show Elimination Suite—free, deposit, prepaid, and credit card holds.

  • Increase sales

    Display everything you have to offer, including winemaker dinners, ticketed events, club member pickups, and exclusive access.

  • Showcase your brand

    Give your guests a beautiful booking experience that puts your brand at the forefront. Upload photos, drop in your origin story, and add custom descriptions to all offerings.

Lemelson Vineyards Tock business page is displayed in a tablet as well as a mobile phone that is layered on top of the tablet. An image of a barn is displayed on the business page along with a description that reads, “It's Spring Time in the Willamette Valley!Lemelson Vineyards will be open 7 days a week 11am-4pm. We can accommodate minimal indoor seating, reservations are encouraged. We seat our last tasting appointment at 3:30pm”.
  • Streamline operations

    Get a holistic view of your entire operation with insightful reporting and automations.

  • Ensure commerce integrations

    Reservations and purchases are synced in real time from Commerce7, WineDirect, and more, making it easy to access guest data.

A tablet view of Tock's software show's detailed reporting with winery specific experiences like Back Patio Estate Tasting, Woodsman House Tasting, and Picnic & Bottle Service. There is a bar graph above the list of experiences that represents revenue made by date.
  • Know your guests

    Robust profiles with preferences, history, and dietary restrictions make it easy to surprise and delight your guests.

  • Convert visitors into club members

    Utilize tools, tags, and chits to deliver exceptional hospitality that keeps guests coming back and buying wine.

  • Book a demo
There is a circular portrait of a smiling woman wearing glasses. In the upper right there are three pill shaped notes. The first reads “Red Club Member” in a maroon color and to the left of it there is an icon of a martini glass. The second reads “10% Discount” in a green color and there is an icon of a credit card to the left. The third reads “Patio Preference” in a red color and there is an icon of a sun to the left. Below this layered over the bottom right of the woman’s portrait is a white box that says “Guest notes” with an icon of a paper and pencil to the left. A note directly below that says “Loves old world reds. Visits Napa often. Member of the Red Wine Club since 2003. Big spender.” To the left and layered below the woman’s portrait is a UI modal that a winery guest can use to sign up for a Red Wine Tasting.

From the experimental to the traditional, Tock is trusted by thousands of wineries around the globe.

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Resources to run a better business

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