Restaurant marketing ideas to engage guests and keep them coming back. 

5 restaurant marketing ideas to try in 2025

Three critical questions to ask when choosing the most efficient reservation platform for your business.

Keeping Your Cool: Why Tech-Driven Table Management Is a Must in 2025

How to know which table reservation system is best for your business.

5 tips for choosing your restaurant reservation system

Image of fine dining dish being plated with tweezers, overlayed by UI illustrations of Tock's Notify feature

Notify 2.0: The Waitlist Tool That Thinks Like a Reservationist

Tock writes to express our strong support for the AB-1245 California Restaurant Reservation Anti-Piracy Bill.

Letter to the California Legislature

Product Digestif: January 2025

Now is the time to rethink your offerings for the new year. 

When Reservations Are Not Enough: 7 Tips to Inspire Unique Experiences

Photograph of busy patio at Iggy's in Nashville, TN

A guide to reducing no-shows & cancellations

Tock is providing fee relief to our customers and committing $100K to support World Central Kitchen’s relief efforts.

Tock Supports the Greater Los Angeles Community 

A year-end toast to Tock's most innovative features. 

2024 Product Digestif: Year in Review

Chef Felipe Armenta on expanding his business, consistency, and continued growth. 

How Far Out Hospitality’s Chef Felipe Armenta stays at the top

Shibuya HiFi features an elevated cocktail and listening experience that pays homage to musicians and music lovers from Tokyo to Ballard.

From dedicated water menus to the rise of retail goods in restaurants, we’ve searched far and wide to present to you the top five trends to look out for in the new year. 

The top 5 trends for the hospitality industry in 2025

The restaurant guide to holiday success

Fill seats and save time with Tock's Notify feature. 

Notify use cases for managing your waitlist

Computer screen showing all four webinar panel participants.

Tock’s recent webinar offers valuable insights for restaurants during the holiday season.

It’s Time to Prep for the Holidays: A Tock Webinar

Tock webinar recap: Make it a successful holiday season for your entire restaurant operation

In September 2024, Tock surveyed over 1,000 diners on their holiday preferences. See the results. 

The holiday trends report: Guest insights to help your restaurant thrive

The Des Moines restaurant and brewery needed an alternative to OpenTable’s ever-increasing fees for their holiday pop-up experience. 


Exile Brewing Co. boosted covers by 30% and streamlined holiday operations with Tock

The iconic Seattle restaurant goes all out for its annual New Year's Eve party, engaging guests while maintaining its impeccable brand. 


Canlis used Tock to ring in the New Year—and earned $139k in revenue

Interior bar shot of Rare Society. The bar has black and gold accents

Learn how Tock played a role in Trust Restaurant Group’s growth.

Cardellino drove $295k in revenue with Thanksgiving to-go on Tock

Ruins restaurant owner Tony Brown stands behind the bar.

The owner of creative, casual Spokane restaurant Ruins prefers Tock’s intuitive, flexible interface and responsive customer support.

Ruins saw a 16% increase in covers after switching from OpenTable

Chef Sam Hart discusses balance, time off, and operating as a collective in six rapid fire questions.

6 questions for Sam Hart, the founder and chef behind Counter-

Tanner Agar on staff training, keeping guests engaged, and the importance of collaboration.

10 questions for the creative director behind Rye and Apothecary

Chef Tolu Eros talks about his private dining concept, Ilé, expanding his restaurant business, and his approach to hospitality. 

6 questions for The Billionaire Chef

The farm-to-table restaurant used Tock’s Multi-Experience Tables feature to create efficiency for staff and a frictionless booking process for guests. 

Barn8 switched to Tock and earned $244k in tasting menu revenue

The evolution of omakase, turnkey openings, & more. 

5 restaurant trends for summer 2024 & beyond

An Open ‘Thank You’ to the State of New York for passing the Restaurant Reservation Anti-Piracy Act.

An Open ‘Thank You’ Letter to the State of New York for Passing the Restaurant Reservation Anti-Piracy Act

Appeal to more guests and boost revenue with creative strategies inspired by real Tock partners.

Art of the upsell: 5 ways to add value to experiences

Learn how setting up the right Tock integrations can help you save time, gain insights, and drive bookings.

Integrations 101: What They Can Do for Your Business

Restaurant Marketing 101: A practical guide for hospitality

The hospitality industry is changing every day, but one fact remains the same–the backbone of promotion and sales is digital marketing for restaurants. We'll walk you through the essential steps for restaurant digital marketing. Learn how to build and optimize your online presence to enhance visibility, engagement, and guest loyalty.

Digital marketing for restaurants

With so many marketing channels and tactics to choose from, knowing where to start can be the hardest part. That’s exactly why we distilled the basics into these ten restaurant marketing ideas to jumpstart your restaurant marketing strategies.

10 restaurant marketing ideas to jumpstart your restaurant’s marketing strategy

From your restaurant vision to your menu and even your logos, every aspect of your restaurant branding plays a role in shaping how guests perceive your restaurant. In this post, we’re diving into the steps you can take to cultivate a unique restaurant branding strategy that will resonate with your ideal guests.

Restaurant branding: an overview

Restaurant email marketing is a powerful method for reaching guests, driving reservations, and boosting sales.

Supercharge your reservations with restaurant email marketing

This restaurant marketing 101 guide will walk you through the essential steps to creating a comprehensive restaurant marketing plan, featuring real-life examples to help you visualize the process. You'll have a clear marketing blueprint for crafting an effective plan that drives traffic and boosts your restaurant's visibility.

Restaurant marketing 101: an overview

The right tools can help your team work smarter, grow revenue, and strengthen connections with guests.

5 restaurant tech trends to enhance hospitality in 2024

Learn how to craft a compelling restaurant business plan with our comprehensive guide. From concept to financials, discover the essential components that will help you articulate your vision, attract investors, and lay the groundwork for a thriving restaurant business.

How to write a restaurant business plan

Director of Hospitality Sarah James shares insights on J. Rieger's front of house training, fostering a positive work culture, and making the world a better place.

Inside J. Rieger’s front of house culture: “Support one another”

The owner of Osteria Lange, Testaccio, and Soif talks about neighborhood hospitality, the importance of staying true to concept, and his love for Logan Square.

A life of hospitality with Aldo Zaninotto

A guide to drive restaurant discovery in 2024

Essential restaurant marketing strategies to put your business on the map.

6 strategies to get your restaurant discovered in 2024

Experiential dining, data-driven insights, and the potential of AI are just the beginning. 


7 top UK restaurant trends to watch in 2024

small pies and slices of pie from Winston Pies. The pies are on white plates placed on marble surface.

The L.A. bakery’s annual Pi Day celebration engages guests and drives sales when food-centric holidays are scarce.

How Winston Pies boosts March revenue with experiences on Tock

Installing igloos on an empty patio or rooftop terrace can grow off-season revenue and create a special offering for guests. 



Tock’s outdoor winter dining ideas: Embrace the chill

The luxury hotel’s top-floor restaurants leveraged Tock’s flexible features to make the annual river dyeing viewing party a success. 


Restaurant case study: London House insights

Tock’s restaurant business plan template for success

Tock's easy-to-use booking page, flexible features, and prepayment option helped boost revenue for this farm-to-table tasting menu restaurant. 


Restaurant case study: Barley Swine’s success

Learn how this family-owned smoked meats pop-up used Tock’s all-in-one reservation platform to do big business for the big game.

Restaurant case study: Zef BBQ success story

Three people working preservice in an open kitchen in a restaurant

Experiential dining and personalized hospitality are just two trends to watch for. Learn more with insights from Tock CEO Matt Tucker. 

2024 restaurant trends unveiled

person holding tablet with tock dashboard visible

Here’s how we improved our platform this year to give businesses like yours more control.

Restaurant technologies unveiled: Tock’s new features

Tock’s innovative hotel promotion ideas for holidays

Glasses of orange wine with whole-roasted poultry in the background

Holiday restaurant promotions playbook for profitable holiday experiences

The holidays are a prime time to unleash your boldest ideas. Discover how to turn a profit from every corner of your restaurant space and how to take care of your staff while providing excellent hospitality for your guests.

Best holiday marketing strategies and promotions for restaurants

Kalahari Resorts & Conventions used Tock to improve their guest-facing ticketing experience and internal data management, leading to record-breaking sales for the business.

Kalahari Resorts: Hosting unforgettable events with Tock

Elevate your strategy: Restaurant data analytics unleashed

Find out how these successful Tock customer tactics can work for you.

Holiday restaurant promotions: Innovative Thanksgiving revenue boosters

Your guide to getting restaurant recruitment right. 



How to hire restaurant staff: Tips to recruit and retain talent

restaurant pos system at cafe counter with worker looking thoughtful

Optimize service and boost revenue by connecting Tock with your restaurant’s POS system. 

Tock POS integrations: Streamlining restaurant operations

A selection of cocktails sitting on a bar at Cocktails & Screams bar

Draw inspiration from fellow Tock customers and offer your own “spooktacular” experiences for Halloween.

Halloween restaurant ideas: Crafting a spellbinding experience

Implementing or transitioning to a new POS system can feel overwhelming. We've got you covered with 5 must-follow steps to ensure a smooth and timely launch.

5 essential steps for your restaurant POS launch plan

Take the stress out of the process with these helpful tips. 

Choosing the best POS system for your restaurant

Our new and improved app helps diners explore the best spots, driving more discoverability, covers, and revenue for Tock partners like you.

Elevate your dining experience with the new Tock app on the iOS App Store

person's hand entering an order into a restaurant pos system

Here's how a point-of-sale system can save time, boost revenue, and take your business to the next level of success. 

Understanding What a POS System Is in a Restaurant

Helpful tips and real-world examples for finding the perfect name for your restaurant. 

Mastering restaurant branding: Naming your establishment for lasting impact

Seamlessly shift from your restaurant's existing reservation platform to Tock.

Seamless transition: Upgrade with Tock’s restaurant reservation system

Tock streamlines the process to make onboarding a breeze. 

How Tock makes onboarding restaurants easy

Your 90-day checklist for a flawless opening night featuring expert advice from Dear Irene co-owner Irene Becklund. 


90-day checklist for a successful restaurant grand opening and launch

A black and white image of chefs in a huddle

Panelists from Tock's August webinar Cultivating Restaurant Staff Well-Being"

Learn the actionable steps to elevate both employee well-being and customer satisfaction.

Harmony in hospitality: 7 strategies for restaurant staff well-being

Create a winning restaurant concept with expert advice from Chicago's Carnivale general manager, Sam Randazzo.



Strategies for crafting quality restaurant concepts

Open lawn area with string lights and people sitting on blankets and benches at the Fairmont Grand Del Mar

Learn from the success stories of fellow Tock customers and optimize your revenue potential by creating innovative dining experiences this season.

Elevate your restaurant this fall with unique and innovative ideas

Discover how the right point of sale system can enhance operations and integrate with restaurant tech platforms like Tock. 



A guide to restaurant point of sale technology

Na`au is donating sales from their chef's pop-up to Maui relief aid for the rest of 2023.

With the wildfire devastation in Maui, we are highlighting a number of Tock restaurants that are doing fundraisers to help those in need. 



Maui fire fundraiser 2023: Restaurants supporting wildfire relief efforts

Harness the power of restaurant technology to drive revenue, streamline operations and deliver superior hospitality.

Elevate your business with the latest restaurant technology trends

Drink in the insights from our webinar on how to increase winery revenue.

These winery marketing ideas will help boost your revenue

Unlocking excellence: A restaurant case study with Trust Restaurant Group

Bartender pouring ice in an overflowing cocktail glass

Raise the bar with tips on how to turn a profit during spirit-forward celebrations. 

Celebrate National Tequila Day and Scotch Day: 5 ways to boost revenue

Various dishes from Daisies Chicago sit on a wooden table

Headshots of Joe Frillman, Lacey Irby, and Melissa Maciejewski.

When it comes to hospitality, the little things often matter the most. Discover how Tock lets you incorporate your personal touch to your online booking system for a better customer experience.

Maximize efficiency with a top-notch restaurant reservation system

Read on for a step-by-step process on how to craft a restaurant business plan that can help secure the necessary funding for your future ahead.

Your ultimate restaurant business plan template for thriving ventures

Food on a table from Meraki restaurant in Miami

Hear how this Miami restaurant boosted its bottom line by switching to Tock.

Revolutionizing hospitality: A restaurant case study with Meraki

A blueberry cake covered with powdered sugar.

Tips on driving incremental revenue this 4th of July. 

Holiday restaurant promotions: Crafting memorable 4th of July experiences

Key takeaways on how to diversify your revenue streams at your restaurant.

Diversify your restaurant revenue streams: A fireside chat

Celebrated Asian and Pacific Islander chefs share their signature dishes, memories, and advice for the next generation. 

Asian and Pacific Islander chefs shaping the culinary future: A spotlight on API innovators

Interior shot of HIDE + SEEK restaurant in Chicago

Learn how Tock’s deposit feature was a game changer for this Chicago restaurant.

Unlocking success: A restaurant case study on overcoming no-shows

Overhead of a Field to Table dinner situated in the middle of Lumen Field

We spoke to the founders behind Field to Table about throwing dinner parties on a football field and how Tock helped to bring it all to life. 

Learn how ‘Field to Table Seattle’ elevates dining with Tock

Tock's all-in-one-platform has become a go-to for businesses in Dallas. 

Unveiling top restaurant technologies in Dallas: 2023 Tastemaker nominees

See how industry leaders prepare for summer.

Boost summer revenue with proven restaurant promotion ideas

Make this one a hit. Get inspired by other wineries and restaurants on Tock.

Mother’s Day promotion ideas for restaurants

Fine dining restaurant, Luce, uses Tock to power tasting menus and events.

Luce San Francisco: Culinary Clash events powered By Tock

Women chefs, winemakers, and entrepreneurs share their best advice and hopes for the next generation.

Empowering insights from women-owned and women-led restaurants

Restaurants, bars, and wineries rake in a profit with Derby Day events.

Kentucky Derby events 2023: Surprising numbers behind Derby Day

Learn how Tock's zero-per-cover fees and takeout and delivery fees helped this steakhouse's bottom line.

Elevating success: A restaurant case study with Stockyard

How Frame uses Tock curate original events and drive revenue in Hazel Park, Michigan.

Frame Hazel Park: A culinary creative hub beyond ordinary

Dining room at The Gold Room. The tables are covered in a white tablecloth and have flowers on them.

Easter and Passover are on the horizon. Here are a few tips to get your restaurant ready for the rush. 

Holiday restaurant promotions: Creative ideas for Easter & Passover

Patio season is right around the corner, which means it’s time to level up your outdoor seating. Here are a few ways to leverage your patio space.

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5 restaurant marketing ideas to try in 2025

Resources to run a
better business, delivered to your inbox.

Keeping Your Cool: Why Tech-Driven Table Management Is a Must in 2025

5 tips for choosing your restaurant reservation system

Notify 2.0: The Waitlist Tool That Thinks Like a Reservationist

Letter to the California Legislature

Product Digestif: January 2025

When Reservations Are Not Enough: 7 Tips to Inspire Unique Experiences

A guide to reducing no-shows & cancellations

Tock Supports the Greater Los Angeles Community

2024 Product Digestif: Year in Review

How Far Out Hospitality’s Chef Felipe Armenta stays at the top

The top 5 trends for the hospitality industry in 2025

The restaurant guide to holiday success

Notify use cases for managing your waitlist

It’s Time to Prep for the Holidays: A Tock Webinar

Tock webinar recap: Make it a successful holiday season for your entire restaurant operation

The holiday trends report: Guest insights to help your restaurant thrive

Exile Brewing Co. boosted covers by 30% and streamlined holiday operations with Tock

Canlis used Tock to ring in the New Year—and earned $139k in revenue

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Platform

Booking

Operations

Resources

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Resources to run a better business, delivered to your inbox.

Keeping Your Cool: Why Tech-Driven Table Management Is a Must in 2025

5 tips for choosing your restaurant reservation system

Notify 2.0: The Waitlist Tool That Thinks Like a Reservationist

Letter to the California Legislature

Product Digestif: January 2025

When Reservations Are Not Enough: 7 Tips to Inspire Unique Experiences

A guide to reducing no-shows & cancellations

Tock Supports the Greater Los Angeles Community

2024 Product Digestif: Year in Review

How Far Out Hospitality’s Chef Felipe Armenta stays at the top

The top 5 trends for the hospitality industry in 2025

The restaurant guide to holiday success

Notify use cases for managing your waitlist

It’s Time to Prep for the Holidays: A Tock Webinar

Tock webinar recap: Make it a successful holiday season for your entire restaurant operation

The holiday trends report: Guest insights to help your restaurant thrive

Exile Brewing Co. boosted covers by 30% and streamlined holiday operations with Tock

Canlis used Tock to ring in the New Year—and earned $139k in revenue

5 restaurant marketing ideas to try in 2025

Resources to run a
better business, delivered to your inbox.