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Holiday Restaurant Promotions: 2023 Big Game Day Marketing Tips

Cover Image for Overhead picture of food from Holler on a brown table
By Morgan Carter

Give sports fans something to cheer about this Game Day, no matter where they watch the big game. From deals on to-go burgers and wings to hosting an all out bash at your space, here are a few tips on how to go big for the big game this year.

1. Festive food in-house…
Please those festive crowds with a special Game Day menu. Showcase burger and beer combos or create wing platters for the whole group to enjoy.

2. …and party packs for the at-home crowd
Cater to those at-home celebrations by selling BBQ platters, tacos, wings, sauce bundles, and other party kits.

3. Don’t forget drinks
Save your guests from running to the store mid-game by tacking on six-packs and batched cocktails to your takeout menu. And for both crowds, create a few festive booze-free options on your menu so all can celebrate.

4. Show team spirit
Create menu items that nod to the home cities of each team. Share your opposing creations on social media and ask your customers to root for their favorite.

5. Tag your event
Hosting an event at your business? Get to tagging! Use the Game Day campaign tag to increase visibility in Tock marketing efforts.

6. Launch now!
If you haven’t done so already, launch your experiences now. Posting your experience 5-7 weeks in advance is the best way to maximize sales.

Read more tips on Tock’s Winter Prep List.

The Prep List

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