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Holiday Restaurant Promotions: New Year’s Eve Marketing Ideas

Cover Image for Image of four people cheersing with Champagne
By Morgan Carter

Soon, we will bid our farewells to 2022 and say hello to 2023. Guests are currently finalizing their New Year’s Eve plans, ranging from elegant nights out to laid back celebrations. Here are a few ideas and tips to attract guests and upsell your offerings.

  1. Go Big on Theme and Decor

    Interior of Union Station during the holidays
    View of Union Station from Cooper Lounge, Denver

    Elevate your space this New Year’s Eve with lights, streamers, confetti, and everything extravagant. Rally your guests around a theme—1920’s underground club, masquerade party, or beach club—for a night to remember. Located inside Denver’s train transport hub, The Cooper Lounge is transforming the train hall for their NYE soirée: Union Station Orient Express to 2023. Among projected fireworks on the ceiling and a decked out Christmas tree, this immersive experience also includes a prix-fixe dinner with premium champagne upgrades.

  2. Upsell Exclusive Offerings 

    Image of nigri against a dark background
    The Omakase Room at Sushi-san, Chicago

    New Year’s Eve calls for all-out celebrations, and guests are in the mood to splurge. Lobster, truffles, oysters, rare wines—the works. Chicago’s Omakase Room at Sushi-san is bidding farewell to 2022 with rare champagne, teas, and a selection of caviars for their New Year’s Eve extravaganza, plus champagne and caviar kits to pickup for decadence at home.

  3. Don’t Forget to Create NYE Experiences for the Early Crowd

    Image of shucked oyster on a table with sauces and wine
    Rodney’s Oyster House, Toronto

    While midnight parties for New Year’s Eve are always in-style, hosting early evening experiences welcomes all to celebrate. Save room for a few early dinner seatings, perfect for families and early birds who can’t stay awake past 10PM. Additionally, these early events can serve as a kick-off for an evening of fun ahead. Starting at 6PM, Toronto’s Rodney’s Oyster Club invites guests to shuck, eat, and repeat at their NYE Oyster training party, equipped with tall boys and bubbly for a little pre-party dinner service.

  4. Bring Elevated Experiences Home

    Image of loose tea leaves with a glass kettle
    Rare Tea Cellar Inc., Chicago

    This New Year’s Eve, 24-percent of people* plan on ringing in the New Year in the comfort of their own home. But that doesn’t mean you can’t bring your experience to them. Make their last meal of 2022 memorable with party platters and takeout-friendly dinners, and tack on champagne bundles and wine bottles for midnight toasts. Provide exclusive add-ons for an extravagant night in, like Chicago’s Rare Tea Cellars Inc. upgraded take home package with caviar, roe, truffles, jamon, and more.

Check out more ideas on the Holiday Prep List.

*Credit: Wallethub
Holiday Prep List

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